How to Use Hashtags Correctly to Gain Followers
In the always-increasing planet of social networking, hashtags serve as a formidable strategy for more visibility and acquiring additional followers. When applied rightly, they widen the content audience, pull in probable fans and increase the interaction levels. However, proper hashtag usage requires careful planning. Here is a guide on how to employ them correctly.
1. Research Relevant Hashtags
There are different types of hashtags that serve various purposes. Use ones that align with your niche or industry to be able to connect with the right people. Find out trending ones related to what you are talking about and what influencers or brands in your segment are using. You may use Hashtagify or RiteTag to determine which hashtags are popular and effective.
2. Mix Popular and Niche Hashtags
As an aspiring hashtag purveyor, it seems attractive to use popular hashtags such as #travel or #food that has large audiences. However, they can also be perceived as generic. To maximize your chances of becoming noticed, consider a combination of trendy and niche hashtags. In contrast to the larger audiences attached to popular hashtags, niche ones tend to have fewer people but encourage higher engagement rates because they specifically target certain interests.
3. Limit the Number of Hashtags
Although you are allowed to put up 30 hashtags on Instagram, having too many can make you look unprofessional. Likewise, in Twitter and LinkedIn it is advisable to adopt fewer hashtags usage. A good rule of thumb is 5-10 associative hashtags for Instagram and 1-3 others for different platforms. Therefore, whenever possible, prioritizing quality over quantity always wins.
4. Create a Branded Hashtag
A branded hashtag can help create a community and motivate users to generate content. This might include your company name, a product or even a campaign slogan. You can also ask your followers to use this hashtag in their posts for further reach.
5. Track Hashtag Performance
After you’ve made a post, tracking your hashtags performance can be done through analytics tools. Insights are already present in platforms such as Instagram and Twitter, while third-party programs such as Sprout Social provide more detailed information.. This will enable you to know which hashtags are creating engagement and make necessary adjustments on the plan.
Conclusion
The growth of your follower base on social media greatly depends on how effectively you use hashtags. This can be achieved by studying and adding both popular and niche tags, limiting the number of tags used in a post, creating brand-specific hashtags that will help track their performance for optimal visibility and engagement in order to position your content.
